Blog

  • Easy is Hard

    · by Matthew Stein

    Simplifying processes is hard. It requires taking stuff away. People like their stuff. How do you convince them, or yourself, to remove something?

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    Tags: Marketing, lead flow, user testing
  • Leading your team through change

    · by Matthew Stein

    Change disrupts. It challenges everyone involved, and inevitably comes to every organization. Leading a team of people through change requires making decisions that have a lasting impact. I often think about how to anticipate long term consequences of these choices.

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    Tags: Marketing, Organizational Change, Advice